[ftio]

What's the go to market look like for a product like this?

Large enterprises have little incentive to invest in additional calendaring functionality, and the market for individuals who are this passionate about keeping a schedule cannot be very big. If it's even 'medium-sized' (for some arbitrary definition of that), the CAC must be crazy because people aren't typically seeking out products like this, and competition in the app stores (and ad prices) are fierce.

Is the game plan here to rapidly get enough traction to exit to a major player in productivity/calendaring? Feels like a tuck-in. I can't imagine how this becomes a huge business, but I'm genuinely curious to hear what the strategy and target audience might look like.

[nmnm]

Thanks for the question! We didn't really focus on the enterprise market yet. So far our customers are individual users looking for a time blocking solution that goes beyond calendar features. The main target is busy professionals like managers and founders, the response has been very good and we really feel like we've been scraping the surface of the market.

Regarding the CAC, so far the vast majority of our growth was organic we invested very little in paid advertising.

[Terretta]

Super obvious you aren't focusing on Enterprise by the radio silence on asks for Teams or Microsoft TODO integration.

Since pandemic there are a ton of real companies making actual money and willing to pay for things (!!!) who are using M365. Something like 85% of companies, in fact.

I so often see products starting with e.g. Google Docs integration or dev tools integration, and feel as though, okay, you're scratching your particular itch, but please won't you pop up from SV/HN/dev bubble and let companies with money all across middle business America give it to you?

Start by adding "Sign in with Microsoft" and support the Work/School accounts not just personal. Boom, you just expanded your reach by becoming frictionless to the 85% of the market you were not previously catering to.

Also consider answering the Teams integration and Microsoft TODO object integration threads. They're sorted in your planned columns, with not a peep in over a year.

PS. Don't forget Sign In with Apple. If there is a group as apt to toss money at you for productivity as people with Gmail, it's people with iPhones and Macs.

TL;DR, your login should look like this:

https://www.xsplit.com/user/auth

PS. Yes, that example has SSO, and no, it's not that hard to add support for now that Google and Azure both have wizards, not just startups using Okta. In fact, if you get rid of the little email icon, tada, you no longer have to store people's passwords at all, and can say important-sounding things about taking people's security seriously.

PPS. Great product idea, and slick implementation so far. Countless people I know want this. They'll need you to support their IdP though.

[nmnm]

The Microsoft suite' integration is something we want to work on real soon.

We didn't do it so far because our main problem was product-market fit, and increasing the addressable market was secondary.

I agree with everything you said, and thanks for the suggestions!

[ron0c]

O365 was the first thing I was looking for. The university I work for is heavily invested in O365 calendaring and Tasks, but for myself personally I use a combination of other services. If this could bring them all together for my wife and I to have a single pane of glass I'd be in.

[baetylus]

"was product-market fit" -- Do you have it now? Looks useful.

[nmnm]

Almost there. We have good retention on specific cohorts and we are working on the 3 main reasons for churn