It doesn't help that the original appeal of Netflix (having everything at your fingertips) was ruined by media companies starting their own streaming sites
Netflix (streaming) never gave you everything at your fingertips though. If you wanted a full film catalog you subscribed--or do subscribe though the back catalog has degraded--to the DVD by mail service.
We shouldn't allow vertical integration of streaming services and production. Just like we (in the US, at least) didn't allow vertical integration of movie theaters and movie production for decades (ended only very recently). It'd solve a lot of the problems in this space.