[SketchySeaBeast]

I wonder who this new option is supposed to appeal to. Probably just an excuse to jack up the actual valid options to a higher price in comparison?

[Someone1234]

Or for third parties to bundle "for free."

For example Walmart+ bundles Paramount+'s ad tier. T-Mobile currently bundles the Ad-Free Basic/Standard depending on wireless plan, maybe they'll move to the Ad tier.

[zeven7]

My guess is it's for packages where you get Netflix included with something else. For example, you sign up for Verizon and get Netflix for 6 months. Now they have a cheap version of Netflix to give you.

[pastor_bob]

The old mackbook strategy

[mbg721]

People who got six months of a Netflix subscription as a Christmas gift and got partway through a series,

[fumar]

Correct. This is the start of increasing prices and testing ads on other tiers.