[archi42]

For well known shops: Probably nobody. But if I find a good price on an unknown (to me) shop I'll check the tax ID from the imprint on Google.

CRT.sh is also nice to figure out how long an operation has been using SSL (e.g. mtz-elektronik[dot]de is used by scammers on hacked Amazon shops since a few days).

[Double_a_92]

I think their argument was that anybody can just copy the imprint of a legitimate business.

It doesn't stop the fraudulent "potato-shop.de" from trying to look like the real "potatoshop.de".