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by sanguy 1318 days ago
TomTom like Here and Garmin are fighting to try to stay relevant in a market that has been seized by Android Auto and CarPlay.

The issue is the car vendors do not want to surrender their navigation and entertainment to Google and Apple as navigation system options at >$1500 and ongoing updates are precious margin and recurring revenue that they all desire.

With Android Auto or CarPlay they give that all up.

They are both dead men walking but like to do a full court press like this every few years to remind us all they still have the lights on.

1 comments

I don’t think you have read the article. TomTom is changing from navigation device maker, to map maker. They already did that, Apple Maps uses TomTom data for example. There is however a new market that will grow: autonomous driving vehicles. These need more data, and more or less real time if available.
> There is however a new market that will grow: autonomous driving vehicles

This market is shrinking and will continue to shrink.

Shrinking before it has even began?
It will never begin, and investors are starting to understand that. RIP Argo.ai. Several others will follow soon.