[ninefathom]

Because humans are visual creatures, and we like our plant leaves green, and our flowers bright.

Rephrased, just like in cooking, presentation is very important in commercial agriculture and horticulture, too. People hesitate to buy things that don't look like they expect.

Nothing Cree is doing here hasn't been done before in terms of plant growth, but they've made it hella easier to have a horticultural/agricultural LED installation that fits seamlessly into existing business processes with minimal headache.

[Grothendank]

I think that this will impact interior and home decor as well. Here we want light that will render colors well and be healthy for plants and humans alike. But this was often expensive (thinking of Metal Halide lamps) or compromised on human comfort (thinking of Flourescent grow lamps). Cree has made it more affordable and healthy to bring living plants into human spaces as a general rule. Which is very exciting from a design perspective!

[JohnJamesRambo]

Oh I see. I thought you meant they wouldn’t sell when moved to natural lighting because the plants were less healthy or looked weird.