[caminante]

> For example a lot of my clients are religious CEO's. And I'm contemplating just trying to niche into that demographic as opposed to an actual industry or vertical.

"as opposed to" doesn't make sense as I don't think you can avoid "an actual industry"

There is definitely sub-differentiation within each industry that cater to religious principals. Look at ESG finance, which has existed and persisted in the pre-modern sense, e.g. plenty of money managers that claim differentiation by investing in firms that screen out obvious vices or work around lending restrictions in the Koran.