They charge designers $X000 for a book or a set of paint chips with swatches of all the colors, so I assume they are trying to continue that revenue stream in a subscription-based way.
That channel sure loves to waste money for the sake of "OMG LOOK $$$ WE GOT IT". Just stick to the tech and stay in your lane. This isn't what we meant when we said 'more RGB stuff'.
They're probably spending that money setting stuff up for their LTTStore stuff (see backpack, screwdrivers etc) so they might as well do a video about those things. I'm sure other manufacturers don't get the luxury of making money out of every business expense.
The most common are the Pantone formula guide or bridge books, and those are closer to $300
It's still quite a bit, but even the FHI chip books are under $1k. You have to be doing something a bit nuts like getting the full plastic chip carousels to get up into the thousands.
The one they got was more like $10k.