Because deep down, it's not what they do. They are optics and camera hardware companies. In the race between physics and software, they are on the physics side. This is evident in the entire user experience. They keep missing the boat with the way people actually use photography today, and don't even seem to care much. There's not much evidence they have the kind of research expertise that Apple, Google or Adobe built in signal processing and image processing, either.
The purpose is completely different. Camera makers put the processing power between the sensor and whatever RAW fioes their cameras create. For people that do their own post-processing.
Phone makers put the processng power at the post processing of photos, for people who never do their own post processing.
Both approaches are equally valid, they simply aim at different markets. And as far as softeare vs. physics goes, no amount of software and processing power can overcome the laws of optics.
Phone makers put the processng power at the post processing of photos, for people who never do their own post processing.
Both approaches are equally valid, they simply aim at different markets. And as far as softeare vs. physics goes, no amount of software and processing power can overcome the laws of optics.