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by barbariangrunge
1327 days ago
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I use the "if you have to ask the price in order to check whether you can afford it or not, you can't afford it, so don't ask" strategy. The price-hiding tactic is a little rude: jewlery stores helped pioneer it, the idea being to get the customer hooked on the item before they think about price, and to imagine the largest number they might be okay with paying ahead of time, while simultaneously making them unsure whether it's too low or not. I don't like dealing with companies who do that sort of thing and I worry what other curve balls they have in store later on. So I opt out. The reason that you can use this on enterprise sales is that you are theoretically offering something that the enterprise needs, no matter how painful the process is -- and there are typically few competitors for them to turn to. Many of the competitors use the same tactic. Hence, we see it all over in that world. |
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