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by carrotcarrot
1331 days ago
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And they're paying it through microtransactions. Most populations follow a power distribution like that, not just gaming. The most loyal customers spend way more than the tail. They don't spend it all at once usually, it's over many transactions. But they are still the group you target.
This phenomenon is true in all lines of business not just gaming, and it's due to loyal customers who keep coming back (regardless whether it's a premium purchase or not), not single large ticket purchases... Sports have super fans that come to every game
Airlines have business travelers
Etc etc. https://www.liveabout.com/what-is-a-whale-2917364 ^ This term does not come from gaming. |
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