[energytonic]

Nearly every website would happily have a pay wall if advertising didn't exist.

If the majority of people with internet access preferred to pay directly for every website they use, advertising wouldn't exist. But they don't, so it does.

[Tsagadai]

I think many people would be happy to pay if the payment method was easier and less intrusive. If there was a method for sending a few cents for a pageview without a credit card or permanent account, I would use it , constantly. Such a payment method does not presently exist, paying for stuff is hard and there are fees and fixed costs severely limit making it easier.

[spindritf]

> If there was a method for sending a few cents for a pageview without a credit card or permanent account, I would use it

What about https://flattr.com/ ? It seems to be exactly, what you're looking for but haven't really taken off.