[popmatrix]

What's the difference if it's EA, Ubisoft, Apple etc... Nothing is preventing a holiday price drop for bitongo which could be outweighed by the author's projected increased holiday sales. Further, a good app will rise above shovelware appropriately. Is this really a detrimental scenario for a start-up?

[Argorak]

The problem is that EAs products are not shovelware, but actually worth the 7+ Dollars they usually sell for. Thats where the huge perceived value comes into play.

[Gable]

Exactly. That's why I think releasing your game at Christmas time has the least probability to be successful compared to any other release time.