[typsong]

This is a common technique used by such blog authors. An enticing title, an intriguing opening, followed by brag, brag, brag.

Unfortunately, modern day blogging is more about building one's 'brand' and boosting one's reputation, than imparting wisdom.

[royjacobs]

You say this is a trend in modern day blogging yet the article is from 2011. Also, I'm not sure Hanselman needs to brag to build his brand, it's pretty well established I'd say.