[lifeplusplus]

Many a/b tests are false positives and fail A/A/B test

A/b test completely miss long term effects i.e. more ads= more money and no losses in engagement, but user is getting fed up and in 6 months resentment is going to boil over then all new tests will start showing negative outcomes but cause that triggered it occurred half a year ago.. only way to counter is have users on all possible variations all the time and have enough of them. Not feasible.

Only evolutionary ideas and efforts are optimized for not revolutionary. You will just get a faster and faster horse. Low hanging fruit type of mentality. Get caught in vot of mediocrity