What's the difference if it's EA, Ubisoft, Apple etc... Nothing is preventing a holiday price drop for bitongo which could be outweighed by the author's projected increased holiday sales. Further, a good app will rise above shovelware appropriately. Is this really a detrimental scenario for a start-up?
The problem is that EAs products are not shovelware, but actually worth the 7+ Dollars they usually sell for. Thats where the huge perceived value comes into play.
Some of those apps from the first few days are still at the top of the top 10. I wonder what the benefit of that for subsequent full price sales will be!