[bunderbunder]

Those are exactly the kinds of things I was thinking of when I suggested that proto is designed for Google scale.

It’s not that smaller companies never have these problems. It’s that, at smaller companies, the ways in which they manifest themselves and the cost/benefit ratios tend to favor different solutions to these problems. For example, the company I was at that stuck with Proto2 so they could keep required fields, all the engineers worked in a single room, and could resolve questions about the needs of all a protocols consumers by simply standing up and saying, "Hey everybody, …"