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by ernestipark
1326 days ago
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I think we have to adjust our understanding of what 'using' Facebook means. Despite its flaws FB has done a good job of layering useful products on top of the social network despite the original purpose of Facebook seemingly losing popularity. In my circles, the typical news feed and posting updates part of Facebook is pretty much dead, and I never use those features personally anymore. BUT Marketplace, Messenger, and niche groups are all very valuable. It's changed from 'something cool' to a utility. Also, given these DAUs are measured in billions and there are users all over the globe, chances are usage in different parts of the world and for different ages and demographics looks incredibly different. |
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With growing concern over censorship, political manipulation, and platform moderation, I wonder how long the "AI-recommended ad" cash cow can continue. You can only show people so many political and gambling app ads before they stop using your product or run out of time/money.