[pevey]

Your behind the scenes perspective is very interesting.

From a small business customer perspective: I have a small local business that I run on the side. It's a franchise type of business like what you would see in your local strip mall. We used to get our best leads from Facebook ads. More than 90% of the clicks were mobile. A high percentage of the clicks would set a tour and a decent percentage of those sign up their kid(s) for the program we offer. We went from about 20 good leads per month to 0-1 for the same ad spend. Yes, it really was that extreme. I don't know who facebook is showing our ads to, but they do not want our product.

I just got around to canceling with the agency that handles our ad spend today. The N of this story is 1, but if other businesses are experiencing anything close to the same, fb's revenue decline is just beginning.