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by PaulWaldman 1330 days ago
I quiet quite Facebook about a year ago. This wasn't intentional or purposeful, the platform was just no longer serving content that I found interesting.

My browers is still logged in though and I see ads by Facebook while browsing other sites. Am I still considered a DAU? If so, is Facebook the new DoubleClick?

3 comments

"Daily Active Users (DAUs). We define a daily active user as a registered and logged-in Facebook user who visited Facebook through our website or a mobile device, or used our Messenger application (and is also a registered Facebook user), on a given day. We view DAUs, and DAUs as a percentage of MAUs, as measures of user engagement on Facebook."

So, no.

I've basically stopped using Facebook as a social network anymore, almost none of my friends post to it and much of what I see is shilling. But it's also functionally replaced CraigsList for me to sell things or give them away as well as as a news bulletin board for various communities I'm in (community garden, my gym, my local neighborhood news).

So in a way, I don't use Facebook in the way I've always used it but I've had to confront that I'm still checking it every couple of days.

> Am I still considered a DAU?

No.

What is DAU?
In German, it's Dümmster Anzunehmender User (most stupid user expected).
Daily Active User, in this context for fb.com or the app. I'd be surprised if they counted seeing fb ads off fb as part of the DAU count
Daily Active User