[drak0n1c]

Media Matters and Vox publicly campaigned for a year to demonetize YouTube, by methodically threatening brands with publication of screenshots of ads next to niche controversial content. This happened via private emails to executives, followed by viral social media posts when the brands did not satisfy their demands in a timely manner. This culminated in the "adpocalypse", which consisted of those targeted Fortune 500 brands pulling out and disavowing YouTube. YouTube implemented sweeping policies that demonetized political channels on both sides and even LGBTQ+ channels. In the end, everyone lost.

[somedude895]

Can you give me a source for that? I'm asking because where I live a company sprang up during that time, who employed the exact same tactic. Posted those sorts of screenshots, not of Youtube but of our company's display ads on platforms like Seekingalpha and other sites they deemed to be fake news or extremist, and when our digital marketing didn't respond to them, they sent the screenshots to executives within the company. This ultimately led to us having to buy their brand safety monitoring service because the CEO was scared of backlash.