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This. As someone living in China and having used wechat for years I've always found it ultra cringey when American businessmen/influencers are like "omg have you guys seen what Chinese are doing with wechat! They have this all in one app where..." First of all this idea of a superapp is nothing new. In fact iOS or Android is also a "superapp". Basically a software that has an ecosystem inside of it. Wechat has just created their own ecosystem within a ecosystem, because they want to control everything. Second, when compared to most other Chinese apps I do have to admit that wechat is much more finished, but when compared to other global messaging apps like Telegram, Slack etc. I'd say wechat is about 10-15 years behind in everything and lacking the most fundamental features.
The social media aspect of wechat which is called "Wechat Moments" is also extremely limited: Basically like Instagram without you being able to see or follow people you don't know personally. If your friend posts a photo and his friend (who you don't know) makes a comment on it, you cannot see this comment but you can see your friends replies to him/her. Yes, super confusing. Also no images, videos, gifs in the comments etc. Third, a lot of people like to mention that "you can do everything with wechat". You can do a lot of things, but I don't know anyone who only uses wechat. There are a lot of other apps that you need to live comfortably: Alipay (this is another superapp), Taobao (like ebay), Jingdong (like amazon), Dianping (like Yelp), Eleme/Meituan (like Uber eats), Baidu maps, banking apps etc. etc. Wechat does have it's internal "miniprogram" system (alternative to native apps) where you can have some of these apps I previously mentioned, but there are severe app size, memory and performance limitations, proprietary API and the performance and functionality is from early 2010s internet. Laggy and slowly opening pages, collapsing and bouncy layouts etc. Also wechat does not support multitasking: When you are using for example Tim Horton's miniprogram to order coffee, you can't chat with your friends, you can't open a Starbucks/some_other_coffee_company miniprogram on the side and compare prices. You have to close and kill the current "app" and then open a new "app" for new action.
This is somewhat understandable due to the iOS/Android limitations of a single app (in regards to performance and memory), but it highlights why this kind of a "superapp" idea is fundamentally flawed. So basically IMO "superapp" is a solution looking for a problem. We already have iOS, Android or web browser. We don't need another forced ecosystem but we need good apps for existing ones. |
Is that a technical shortcoming or business logic? It doesn't sound entirely different from how Twitter handles private/blocked accounts.