[joshmanders]

> A password field for a non-essential website is like an instant conversion drop off. Just ask for an email, and send login link to email. That's it.

Funny enough what you think is frictionless is even more friction for other people. I can click into this registration form and 1Password will fill in all my info including generating a password and I just click a button after that.

Login links emailed to me? Now I have to not only open a new tab and login to my email provider but I have to wait and hope that his email sending provider isn't bogged down and sends it immediately or wait until it arrives, given it hasn't went to spam and I have to dig through that to find it, open it and click the link.

So I just traded 2 seconds of my time for almost a minute or more.