[booleandilemma]

What makes you think you know anything about the food industry, or the context where people are coming from, in general?

[kapitanjakc]

In general I don't, but usually when meeting someone new we introduce each other right? Otherwise if the person is someone you know already there's a better chance that you know what is their line of work.

Also It's more of a analogy thing Explain stuff to them in their language.

But while writing stuff we don't know who's going to read it, so a general analogy, a bit tech stuff and few visual stuff all of these can be used.