[iwouldargueatoz]

I would like to point out that the deep marketing/priming is what drives you to the product to begin with. The ability to self-regulate our minds and inherently our decision processes is closer to the root of the issue. That requires a fundamental shift in our education which doesn't see any incentives on the horizon to reform itself as long as low attention mindless caffeine/sugar driven zombies are needed to buy all the stuff we are presented with. We already have a deep seated bias towards comfort in our mental architecture. It's quite easy to piggy back on that for marketers to condition our minds. For someone to constantly be aware of this before making a decision is a bit of a stretch especially in our GO culture. The incentives are simply not there yet, the churn of getting fat and losing weight is too profitable to go away. Just like oil derivatives and other friction profiting cycle products.