[cr4nberry]

> This creates a situation where their economic wellbeing and working life is directly aimed towards enforcing surveillance capitalism and authoriarian tools

Adtech doesn't have to be surveillance capitalism

If we're talking about personalized adtech, sure. But if we're talking about just adtech in general, not necessarily

[franga2000]

"adtech" implies targeting and/or personalization, otherwise it wouldn't have the "tech" part - just "advertising".

[cr4nberry]

Whenever I've heard it used it's referring to general ads infra, which includes personalization. But there's also a lot more to it

[Bakary]

If you provide infrastructure or support for something, and that something is almost exclusively surveillance and data-gathering based, that's not so great either.