[danaris]

Personalized tracking is not a requirement for ads.

Ad agencies were making plenty of money for many years before the internet made this kind of tracking possible.

There's very little evidence that personalized tracking actually makes advertising more effective in terms of ROI.

Let ad companies sell ads, and websites sell their ad space, based on the content of what's posted there. The same way ads were sold in newspapers and magazines for decades.

And ad fraud on the part of any of the business parties involved in the ad transactions are not sufficient justification for tracking every person's entire life online. Let them deal with the fraudsters directly, in ways that don't involve incredibly invasive and privacy-eroding surveillance on a massive scale.

If they can't figure out how to do that, that's not my problem. It's their business model, not mine.