[scdc]

This ad caught my eye on tv, but Samsung needs to simplify their phone offerings. In this ad, they say, "It's a Samsung." Why not "It's the new Samsung Galaxy S"? They need to push "Samsung Galaxy"(Android) or "Samsung Focus" (Windows). All these other names just dilute their brand.

I just bought a used Android device on craigslist. I didn't care what carrier-- I just wanted wi-fi so I could test some mobile web app work. I ended up with a Samsung Fascinate. Okay, so it's a Samsung Android device. A Fascinate. I have never heard of this model. Then on the back it says "Galaxy S". On the original packaging it says, "Samsung Fascinate TM a Galaxy S TM phone Verizon."

So what am I supposed to call it? By introducing "Fascinate" (or whatever they call it on other carriers), I'm just confused. Now when someone asks me what I bought, what do I tell them? A Samsung? A Samsung Fascinate? A Samsung Galaxy? Galaxy S?

What I do say is, "a used Android device I found on craigslist."

[infogaufire]

Hmm..valid point. But I guess, With "Its a Samsung", Samsung is aiming at changing perception of brand in US consumers. They want set themselves as a recognized brand which is Asian just by origin but knows US/Europe well and can deliver a good option to Apple gadgets.