[selfhoster11]

Please don’t tell me that you don’t see the irony of the holding group being named “Embracer Group”. It’s literally an antagonist name.

[brenainn]

I agree it's a pretty bad name. But they seem to have an okay track record of buying studios and publishers and letting them be. Then again, maybe they are the villains and they're going to one day direct all of this acquired talent to producing the ultimate cash cow live service free to play bullshit game.

[cercatrova]

The name is tongue-in-cheek. That you're here commenting about them means it worked.