[skippyboxedhero]

I wouldn't imagine they even have the capacity to do so.

An ecomm company in the UK went bust today, Made.com. They had a decent business, they sold furniture online, but their main issue was cost. All obvious, they had hundreds of people working in single divisions, it made no sense at all.

But they never attempted to cut cost until it was too late. I have seen this before, and it isn't "forgetting"...it is a physical capacity. You hired the 32-year old guy, he has only ever hired people, and you tell him he needs to fire 10% next week...he will start ducking you, what do you do? You can't fire him now, you need him to fire everyone else...most companies can't turn it around in time (Made was also run by people like the 32-year old, "entrepreneurs", everything will turn around soon).