[jackconsidine]

MixPanel has been a joy to use. We mostly used to slap on the GA script tag out of simplicity, but found:

- data collection is slow- you get your daily stats sometimes 10 hours after the previous day ends which just feels wrong. On Mixpanel, we see our events as they come in.

- The experience is poor from a visitor perspective.

- Tracking events feels less than ergonomic.

MixPanel's event-centric data has made A/B testing 100x easier

[sargstuff]

https://www.gartner.com/reviews/market/web-product-and-digit...

[nvitas]

I've used Mixpanel before and do like it. From what I remember it wasn't as easy to get going as with GA script. You have to create each event you'd like to track, is that the case still?