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by resfirestar
1333 days ago
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> You post something via the Facebook "blue" app...get a notice that it's been seen by a few people, so pay a bit to get it seen by more and all of that is done via that one app....so an "in app purchse". I just don't see how this is something other than a simplified way of buying an ad, like in the Ads Manager. Sure, there are influencers and wannabe-influencers who pay to boost their posts for clout or something, that doesn't change the fact that this has a real business application. And for that use, it seems like Apple is modifying the status quo by taking something that used to not be an IAP (buying an ad) and deciding that you can't have a new way of buying one without using the IAP system. Maybe it was actually about whether it's all in one app or not rather than the nature of the purchase. But I don't think that describes the status quo of how these rules work, wouldn't the logical extreme be that you should be able to buy Kindle books in the Amazon Shopping app? |
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Yes, Apple modified the status quo...they didn't enforce this for Meta until recently - Twitter, TikTok et al all pay via IAP and Apple is now enforcing this for Meta.
Yes again, it is related to the fact that boosted posts are done via the Facebook app and the economic value is created in that same app vs Ads Manager where the "purchase" is in the Ads Manager app and the economic value shows up in the Facebook app - or on the web.
And...yes, the rules are fluid from Apple. Yeah, I think it makes logical sense per the IAP rules to buy a Kindle book in the Amazon app and then consume it in the Kindle app but I bet Apple and Amazon had talks about that and Apple would not guarantee they would not try to get 30% of those sales so Amazon said...nope, not able to buy a Kindle book on the Amazon iOS app. Which, is exactly what Meta was doing till Apple "clarified" its rules and now wants them to pay for boosted...
Our firm is small and we avoid any possibility of Apple trying to grab 30% or our revenue...so, no app for us at all.