[klabb3]

Indeed, nobody outside FB cares that Apple makes their life harder, per se. The issue is that Apple changes their "rules" all the time, and wields enormous power not only over the other giants, but everyone, especially those that have or aspire to run honest digital businesses of different sorts. Not only do they take a massive cut of it, but they're directly competing with those they "moderate" (aka rule over), in many instances.

The result of these companies growing like cancer into every related field, is that it gridlocks and stifles innovation. We've seen this with AT&T and Microsoft. It's always bad for consumers.