[yodon]

It sounds like your target user is quite technical if they know terminology like CRUD well enough for it to be the first thing you discuss on the page, as well as "Joins and lookups, query parameters including multi-valued and cascading parameters, are all transparently supported."

You might consider whether either your marketing text is too technical for your target user, or, if not, whether your target user is sufficiently technical that they are looking for a low code or no code application for reasons other than that they don't know how to write code (as in listing "No coding skills" as the second big focus target on the page might not be right given the rest of the page's focus).

[airforms]

Good feedback! In the beginning we expect early adopters will be technology enthusiasts, so the marketing text is oriented towards them. Later, as the mainstream begins to adopt the product we plan to adjust the text accordingly.