[pezezin]

> Italy is one of the largest importers of Portuguese olive oil. I have no idea what they do with it.

Spanish neighbor here; as far as I know they resell it as Italian olive oil, as it is better known around the world and can command higher prices.

That is changing though; I live in a small city in Japan, and even here, the local supermarkets are bringing more and more Spanish and Portuguese olive oil.

[chicob]

Yes, many people do say that about Italian olive oil, but I have no first hand confirmation. I have also heard some professional testimonies that suggest mediocre practices at several points of the value chain that simply are not compatible with the final perceived quality. Which is weird, to say the least.

It's really nice that our olive oil is reaching small cities in Japan! And it shows that Spanish and Portuguese producers are making an effort to build brands abroad and to get known.