[dwohnitmok]

Although there is still some amount of self-interest there (presumably the North American Olive Oil Association still indirectly benefits from increased olive oil consumption, even if it's not olive oil sold by one of its members), it's quite refreshing to see a certification organization straightforwardly assess the risk to consumers from getting a non-certified product with absolutely no waffling about. Too often certification organizations resort to FUD to play up the amount of danger in getting something without their stamp of approval.