[poulsbohemian]

The biggest issue in advertising is local. Google seemed like it had this once upon a time, but they make it hard for small-time advertisers to use their tools and the ROI is very hard to quantify. Facebook is trash. It's like they hate both the public and their advertisers, and again, the ROI is very hard to quantify for the hoops they make you jump through. Twitter, Instagram, etc aren't really appropriate for many businesses. The implosion of local newspapers, yellow pages, etc that were traditional print media mean that there are loads of small businesses that are all but begging for someone to give them an easy way to swipe their credit cards and get in front of customers. Unclear that Apple has a path here.