| It appears the parent comment is engaged in the same activity as the OP author: speculation. No evidence is presented that Apple will not continue to engage in more advertising. Here is some "evidence" that Apple will increase the amount of advertising. FWIW, MacRumors states that Gurman's predictions are usually accurate. https://appleinsider.com/articles/22/10/22/apple-will-show-m... https://appleinsider.com/articles/22/08/14/apple-plans-offer... https://www.macrumors.com/guide/mark-gurman Personally I found the patent applications Apple filed back in 2009/2010 claiming tactics for putting advertising into the operating system (one of which I believe is mentioned in the article) to be a signal that the company has no philosophical opposition to placing unavoidable advertising on people's personal computers. What other explanation is there for filing such applications. Perhaps they had plans to block others from using certain advertising tactics. Yeah, right. "It's tougher to craft that Apple type experience while also selling out." When I first purchased an Apple computer there were no "advertising services". Maybe different Apple customers have different definitions of the "Apple type experience". Who knows. Some might think Apple already "sold out" years ago. Today's Apple computers come with Apple's "advertising platform", and "advertising services" are part of the "Services" line item in Apple's quarterly and annual revenue reporting. https://www.sec.gov/Archives/edgar/data/320193/0000320193220... |