[ddxv]

I work in mobile advertising, and Apple Search has become a behemoth that is hard for companies small and large to grapple with. I have sat in on meetings from small to large that go the same way:

We spend a lot on Apple Ads, it's ROI is terrible, but we think our ranking is helped by our Apple Ad spending. We probably can't cut that.

Do you want to try removing ASA spend for 2 weeks?

No, probably too dangerous.

[jay_kyburz]

It's very interesting that they can't measure the effects.

When they say "probably too dangerous" they are suggesting that they will lose ground that can't be recovered by taking the money they saved in the previous month and double down the next month?