[etempleton]

A piece comes up on HN about Apple’s purported pending foray into capital A Advertising once a month.

I have no idea if they will ever do it. We live long enough I am sure we will see it, but as it stands it would remove the biggest product differentiation and advantage Apple has as a company:

Apple does not need advertising for revenue.

Google can’t say this; Samsung can’t say this; even Amazon and Microsoft can’t say this anymore. They all need it to balance their books.

If Apple goes down this road it ruins their differentiation. The thing no one, with any real size and therefore capacity, can touch. Apple would be crazy to eliminate it.

[gigel82]

They're pretty confident all their "loyal customers" will just immediately take everything they sell as fact and amplify it (I'm pretty sure when they launch their ad platform it will be "the most private ad platform in the world" and fanboys will lap it up).

We got a glimpse into their confidence in this regard when they were getting ready to launch the local scanner (CSAM supposedly was the first application, but it's pretty obvious they were just introducing a way for governments and other entities to scan local content on users' devices for whatever they'd consider "wrong" at some time); they were really taken aback by community outcry and really took the "you're holding it wrong" snarky commentary to the next level for a while.