[seydor]

> Apple's advertising business will layer on top of all Apple's existing products and have extremely high margins

Afaik increased competition reduces margins. And this only applies to the US (Apple is a minority everywhere else). Even if they think they got the 'premium' consumers locked, their reach is small for ad campaigns

[jonas21]

One point the article makes is that Apple's strategy around privacy allows it to eliminate competition for its ad business.

> Apple first spent years telling us how much it respects consumer privacy... In the name of consumer privacy, it was able to box out competitors from using its first party device data, giving itself exclusive access to better target ads

[seydor]

... in its own devices

it would also be schizophrenic if apple didn't have to abide by the rules it proudly imposes on others