[amelius]

> it’s how and where it’s presented and how that influences the rest of the system.

1. I use my computer when I'm working.

2. When I'm working, I don't want to be distracted.

Where does that leave Apple's ad business?

[georgebarnett]

Nowhere good really. If they force through into the space, rather than (for example) limiting themselves to boosted App Store listings, that would be clear indicator to me that their internal priorities have shifted and would be a signal to begin migrating off of their ecosystem.