[pwinnski]

This deserves a call-out:

> On the other hand, simpler words and sentence structure give the reader the false impression that you're being more honest than you actually are. Demagogues (especially of the right-wing variety) have known this for centuries: people like simple ideas. Making an idea sound simpler, even if at the expense of actual clarity, means that people will agree with you more readily. That can be dangerous.

Well said!