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by smoldesu 1330 days ago
Uhh... Apple goes to every length to make sure people know the difference. You don't buy a smartphone, you buy an iPhone. Your phone doesn't have a punch-hole camera, it has a Dynamic Island. They market every product like it's a Disney amusement park ride and throw product announcement festivals, everyone knows there's a difference. Apple's job is convincing customers that they're special for enjoying Rich Corinthian Leather or lickable UI elements.

Apple has huge profit margins because their software margins are literally larger than their hardware ones. If you're familiar with the history of Microsoft/Google products, that should be a big flashing light telling you to leave ASAP.

2 comments

Apple goes to great lengths to make their case, absolutely. And yet still, even leaving aside your comment which seems to attribute the perception of difference to marketing rather than actual quality, still we get this response: "This question is silly. The Pixel or any top-end Samsung is equivalent or better than the iPhone in hardware."

The poster clearly believes what they are saying, despite other commenters pointing out the counter-evidence for the statement.

So GP is right: many people simply can't tell the difference, despite Apple's best efforts.

He's saying that user Siddarth1977 thinks Samsung is as good or better at interface design, when it clearly isn't. People who use uglier or less well integrated devices are used to it, and when they see something better designed, it reads as a subjective difference to them, or possibly objectively worse.

Whereas you are talking about how Apple's current customers perceive their devices. And you're absolutely right. Apple sells phones to a lot of people who don't have good taste, and it works hard to persuade them that Apple==tasteful so they don't get confused and wander off.

I'm artistically useless myself, to be clear. I'm not immune to marketing where my lack of taste leaves a preference vacuum.