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> post Brexit vote polling indicated that a great many people had no idea that this was a binding referendum rather than some "national poll of the feels"

It's remarkable isn't it, just how fragmented non-broadcast mass media had become at this point? Huge swathes of people in London had no real idea that an important vote was taking place, or what it meant - being busy working and distracted by social media frivolity. The fact that their chosen 'channels' simply did not 'feed' them vital information allowed millions to be hoodwinked.

We still need a postmortem on "Brexit" as a kind of nation healing. All of us, on both sides, were victims of information warfare/abuse of one kind or another.