[jonwest]

I agree with you that the Spotify (and Apple family plan) approach usually make the most sense—the big difference between the models is the device that they’re utilized on. A phone and a laptop is generally a personal device, whereas a TV is shared.

I get that you can login to Netflix on a laptop or a personal device, but the platform lends itself to lean into a larger medium, like a TV, which may explain why they’ve chosen this model.