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by ceejayoz 1342 days ago
Honestly, I've gotten promoted ads on Twitter for Lockheed-Martin and Boeing's military hardware. No idea why, they must be targeting fairly broadly.

They definitely advertise in all sorts of media, especially stuff heavily read in Washington. https://www.nytimes.com/2001/10/20/us/nation-challenged-sale...

> James Fetig, a Lockheed spokesman, said that Lockheed resumed running print ads for its own Joint Strike Fighter model in The Washington Post and trade publications on Monday, and only after it saw that Boeing was pressing ahead with radio and print ads.

2 comments

Three theories,

One, your ad profile is similar to people who may be in positions to make decisions about weapon spending.

Two, maybe the "look at this cool tech" ads are meant to attract talent to build them, not people to buy them.

Three they cast a wide net to influence voting decisions of Americans in regards to military spending.

Leave it to HN to give the most technical answers that miss the point. Newspapers don't get revenue from Twitter ads. Twitter ads and any network ads are targeted based on algorithms and the editors won't even know until the story is published. They can direct sell ads but I seriously doubt any have ever sold ads to defense companies. Nor do newspapers even get most of their revenue from ads anymore, it's subscribers. Hell even the Fox cable channel doesn't need advertisers since they get their money from cable carriage fees. You have to connect way too many dots to say a sponsor is going to be able to bury critical news stories.