[nrb]

I’m not at all discounting the value of SSO to all users, totally agreed. Just that in the business of software this just plainly makes the most sense for most companies. It’s useful for everyone, but it’s required for enterprise (via security policy or other mandate), hence why the screws are put to them.

I’m a bit curious why we don’t see more price segmentation happening with the SSO feature set included, presumably most of these SaaS are seat-limited by plan anyway. If I had to guess, they just don’t want to deal with the headache of tons of small SSO implementations clogging up their support resources.