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by hsm3 1344 days ago
I strongly disagree. Amelio's Macworld 1997 keynote was a legendary failure, just a shocking public show of incompetence. He built zero confidence in anyone joining from NeXT. His book shows a poor understanding of what happened at Apple ("wow, I directed a VP to go write a new modern OS, and they just never did it!?!"). There was no useful depth of vision or insight coming from him or Hancock at the time (my opinion as a lead eng from that time), and it is clear to me that Apple would have continued to spiral into oblivion under their lead (like yahoo).

I'll grant that he did spark the revival by doing the NeXT deal, as Apple did need an acquisition to reboot the software stack.

2 comments

I dont blame Copland on Amelio, like the product was moribund before he got there, he had the sense to realize it was moribund, hire someone to verify that and then to cancel it and go find something else.
No, Copland could have shipped. It would have taken some actual management skill to get it there. Gil's contribution was to buy his way out of the problem.
And it wasn’t BeOS as people expected at the time.
I remember watching that video, the one where he gives Steve the 20th Anniversary Mac! It was shockingly bad, but hilarious in its own way.