[sumtechguy]

http://www.americantable.org/2012/07/how-bacon-and-eggs-beca...

Basically it is a sales technique. You want to sell X that does Y which fixes Z. Well turns out Z does something that can be used to emotionally manipulate people. If it does not directly emotionally manipulate them you can craft a story so it does. So you start putting out puff pieces about the dangers of Z. How it is killing you, your children will be worse off etc. Even better if you can get news stations to pick it up (easier than you would think). Then you start a second round showing you doing Y fixes Z. Then you introduce X the fix all that does Y and cures Z.

Do not think this method is effective? We eat bacon for breakfast and an entire generation of women took up smoking because they thought it empowered them. This 3 step sales method is used every day in many goods and political narratives. It is not 100% effective but when it works it is stunning in its effectiveness.

You are seeing this method in action. Once pointed out it is totally obvious it is happening. But most of these sorts of campaigns are not obvious unless you are well versed in the particular field they are selling into.